After spending this past week recovering from the whirlwind that was America’s Beauty Show, I got to reflect on the weekend and all of the fun I had. I had a lot of firsts at this show, and spent a […]
After spending this past week recovering from the whirlwind that was America’s Beauty Show, I got to reflect on the weekend and all of the fun I had. I had a lot of firsts at this show, and spent a […]
At fashion week, there are a handful of manicurists who lead teams and create looks. Rarer still, there are a few nail artists who influence the trends and direction of the industry, season by season. These are the artists who work […]
Cultivating a social media presence in the nail industry has never been more important. Across the beautyscape, professionals are building communities to support, inspire, and critique each other. From Facebook groups to Instagram stories, artists are mastering the reach provided by social […]
Working in a side of the nail industry that is media based, I get to see some of the inner workings of industry media, interact with industry influencers, and offer insight to nail tech peers who are on a similar […]
Salon retail is a hot topic. Some salons and nail technicians can build their retail sales with ease, and have created a culture where clients view the salon as a resource for their home care needs. On the other side of […]
Everywhere you look, there is marble. In the background of every Instagram influencer’s flat lays, on the backs of phone cases (ours included,) and on nails. We’ve noticed that the marble tutorials we’ve seen have all been very pretty, but […]
We knew that we needed some show-stopping nails to wear to fashion week, so we came up with a mash up of trends that wowed the crowds. You may have seen these nails on Instagram, as Nail It magazine was […]
Since we’ve been back from New York, we’ve been compiling content from fashion week; getting photos and posts together in an attempt to share what we saw and experienced backstage. Everything that we’ve shared so far has come with comments […]
We’ve got the foolproof way to chrome over CND Shellac, straight from CND Education Manager, Kristina Estabrooks, without tack free topcoat! Watch below to see how to use the complete CND Shellac system to chrome nails with zero product modifications, […]
Taking photos of your work is the single most important way to market yourself as a nail professional. A well-composed photo of your work, shared on social media, is the easiest way to demonstrate your skills as the fabulously talented […]